2022 – Financier

Adaptation to change and change are the conditions for adapting to a year that begins without the COVID-19 pandemic controlled by the effects of the fourth wave of infections.

Technology, reconfiguration, flexibility of spaces, building communities and an economic environment with little mobility are some of the elements that create the rules with which the real estate business will be forced to understand and incorporate the strategies that serve them. Will be done.

While some aspects were already part of the discussion in 2020, progress over the past year has served to integrate specific strategies in the face of the requirements of the new order.

If anyone doubts this change, look at the sustainability impact in the United States, where over 10 years LEED (Leadership in Energy and Environmental Design) certified office buildings represented 29.7% of total investment sales, a ratio equal to $ is in. 357.4 billion.

This advance, shared by Cushman & Wakefield in a recent global perspective, also made it possible to pinpoint how certification affected sales prices.

With regard to flexibility, it is a fact that since the start of the pandemic and the partial withdrawal, hybrid work structures have been important, to the extent that the global chain Regus lists it as relevant in talent recruitment processes, especially generation Among Z, about 2.5 billion people were born between 1997 and 2012.

A survey shows that 70% of this generation, in addition to being ethnically and racially diverse, will live in shared housing, so they will choose an employer that offers a hybrid work model.

Additionally, according to the firm Pew Research, by growing as digital natives and becoming aware of the relevance of personal brands, they want to become more entrepreneurial and progressive in thinking in the way that Deloitte meets the landscape by ensuring That those who hire them must demonstrate their commitment to social challenges and sustainability.

Therefore, this work model has not only revolutionized the corporate industry, investors, furniture manufacturers, technology, architects and interior designers. The main reason focuses on the way in which the resolution and goals of the collaborators are measured in a different collaboration structure.

The so-called hybrid work life, which favors a balance between work and personal life, is possible thanks to the combination of work in a headquarters with a home office and a third option in a local coworking space, and represents an alternative to improvement. Have professional skills, time management and personal wellness.

So the generational crossing in organizations was a challenge for companies in an environment already in place. With the pandemic and the induction of this new talent, it is clear that spaces will undergo a more profound transformation than expected.

This is because the demand for operating this new labor policy and behavior is beyond the comprehension of the actors in the office market. In this approach, the optimization of spaces and the integration of technology that makes the administration of work areas feasible, but at the same time, the creation of collaborative work spaces and residential buildings that allow housing new generations of tenants.

Although the main chains that manage spaces have taken advantage of the momentum of the peer model for flexible lease management and the opening of new consulting areas for office owners, the reality is that these variables have the option of deferring the change in 2022. Will not done.

Another factor, no less important, which we will report on in future installments, is the restoration of hotel mobility in various destinations, especially Consolidated Beaches, which were and will continue to be one of the great winners of the pandemic. .

The recovery that occurred in 2021 in beach hoteling with respect to city hotels, was further enhanced by those arising in other niches, we refer to the mobility created in logistics corridors, hospitals, offices, second homes and accommodation.

Undoubtedly, change and resilience are essential variables to navigate in 2022.

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