“The new year is new to me. I’ll lose the Christmas weight I’ve gained.”
Known? For some, this is a huge trigger, but we see ads everywhere, on every social media platform and website we scroll through.
We’re bombarded with offers on products in January to trick us into thinking we need to lose weight, but do we?
Diet culture can be dangerous, with 1.25 to 3.4 million people in the UK affected by an eating disorder, according to primary statistics. and are now studies Looking at the risk of social media on eating disorders.
These are the stats that inspired Instagram content creator Katie Budenberg to take action and start petition To make Instagram a filter so people can hide diet ads.
Katie, 23, embarked on her ‘fat-phobia’ journey, and now spends her time influencing others and empowering them to love their bodies. She launched the petition over the New Year period and it’s already garnering thousands of signatures.
She said: “I was so annoyed by the increase in weight loss ads that are specifically targeted at young and middle-aged women who are social media users. And I was like, I don’t want this on my feed, this There’s a lot of triggers. I had an eating disorder as a teenager and it came through dieting and it was through the practices that I did through dieting and restriction and counting loads of calories and eating The fear was followed by an increase in disordered eating.
“I find it so encouraging to see these commercials, they remind me of so many tendencies and restrictions I used to impose on myself and literally lead to mental illness.”
Katie saw how many people
She continued: “Then when I researched this, about 25 percent of the people who diet will have an eating disorder or an eating disorder.
“I’m not alone in this, I’m not the only one who must feel horrifyingly triggered this time of year by all these diet commercials. And not even to mention that eating disorders are one of the deadliest mental disorders. Why is Instagram still pushing these ads to me?
“It could literally trigger something that could kill someone, it’s dangerous, flooding everyone’s feeds full of these ads, because it was just relentless. That first week of January was a ‘new year’ new You go on a diet, because you’ve gained all that Christmas weight and it’s disgusting.
“I couldn’t sit back and just be like ‘Oh, that’s terrible, end of story,’ so I figured I needed to do something about it.”
Katie then made a request to her followers to see what she could do to give people the option of not seeing the ad. There are already filters for not seeing alcohol-related posts for recovering alcoholics, and parenting posts for those who are going through infant loss. But for more than 1.25 million people in the UK, there is no filter on Instagram to hide diet ads for people with eating disorders.
At the time of the interview, the petition had 15,000 signatures and was signed by over 25,000 people in a matter of days.
Katie is over the moon how it’s received. She continued: “I get butterflies when I think about it. It’s bitter because I’m so sad 15,000 people feel the need to sign it because they too feel so impressed by this increase in diet commercials.” I do, and it’s annoying. But at the same time, I’m so glad I started it because about 15,000 people want it, and every year they struggle and get flooded with diet commercials. That’s for me – Wow.”
you can find the petition Here.
Instagram has been contacted for comment.