Rise in input prices hit Rosca de Reyes

This 6 January, the cost of Rosca de Reyes will be 25 to 40 percent higher than in 2021, given the increase in the cost of inputs needed for its preparation; Only wheat, one of the staples, grew by 12.5 per cent till last December.

Whereas till the first half of 2021, milk registered a growth of 1.0 per cent, the highest growth in the last nine years, when it was 1.5 per cent in 2012.

As far as eggs are concerned, its price had increased by 1.9 per cent per kg till October last year and ended last year with a 24 per cent increase in the price of sugar.

The average annual consumption of Rosca de Reyes in Mexico is about four million and prices by 2022 range from 12.50 pesos for the “mini” sized ones, to a thousand pesos in their gourmet jumbo presentation, filled with cream or any type of chocolate or . Jam.

As expected, prices for this traditional bread in Mexican culture increased by 25 to 40 percent compared to 2021, according to bakers, as a result of an increase in inputs such as flour, egg, milk, butter, wheat and sugar, among others. .

He pointed out that the Covid-19 pandemic has changed the consumption habits of this exquisite bread since last year, as larger ones, such as the family one and the jumbo, were sold in smaller quantities than others, due to the restriction of family gatherings. . little bits.

Another factor that influences the purchase of Rosca de Reyes is informal trading, as it is common to find pieces from reputable bakeries, which are sold in popular neighborhoods with up to 30 percent increase in resale prices, compared to established businesses. According to the owners. ,

Rosca de Reyes

  • 77% of Roscas de Reyes are sold between January 4 and January 7.
  • 6 out of 10 are big.
  • Families with four to five members buy 50% of this product.
  • 7 out of 10 homes that buy Rosca de Reyes have children under the age of 12.
  • 4 out of 5 threads are bought with other products.
  • The “Milk” category is the most commonly bought of tickets that contain Rosca de Reyes.

“The informal bread trade has been affecting us for many years, since when we pay rent, services, taxes and more expensive supplies, bread resellers get a ‘clean’ profit; against that we cannot compete ”, assured Ephrine García, the owner of a bakery in the office of Gustavo A. Madero mayor for more than 25 years.

He mentioned La Rezon that for more than three years there has been an increase in the number of people selling bread and rolls “at home”; In other words, they travel the streets on bicycles to sell it door to door, without any kind of sanitary regulation.

According to a study by Nielsen, a company specializing in measuring consumption, 77 percent of Roscas de Reyes are sold between January 4 and 7; However since October it is common to observe the bread of the dead on the sides of the bakery, along with traditional bread reminiscent of the Three Kings.

Nielsen said that of all yarn sold in convenience stores, six out of 10 are oversized and families with four to five members make up 50 percent of purchases of this product.

While seven out of every 10 households who buy the product have children under the age of 12; Similarly, four out of every five threads are bought along with other products where milk consumption is predominant.

  • Data: According to the Nielsen firm, about 77% of Roscas de Reyes consumed each year are sold between January 4 and 7.