The Return of the Coca Helmet – Tech Viral Tips

Those who were born before the eighties certainly remember the order: take a pair of Coca “helmets” and go to the store.

The phrase is meaningless in today’s family context, when the previous century was part of the daily “soundtrack” at home. At some point the legend “non returnable” invaded soft drink labels and PET covered the planet.

But in 2022, new reusable packaging options will come with more force in Mexico and around the world. A kind of proof of those old glass containers that serve as samples of everything that changes rapidly, a shock that will give up to the former.

From January 1, these funds that invest the money that employees save for their retirement must invest in companies that adhere to Environmental, Social and Corporate Governance (ASG or ESG) principles. In short, reduce the harm caused by their activities to people and the ecosystem and the companies themselves.

The liability is by law and the details were published in the Official Gazette with effect from September 18, 2019.

You – everyone who has an Afore account – can demand that the money be given to the most efficient companies. It’s convenient to follow Bernardo Gonz├ílez Rojas, Amafor’s consortium, whose members tend not to be very proactive when it comes to making their investment strategies more flexible.

But the wave is not Mexican, nor is it new. At the end of the year, Mike Bloomberg, the former New York mayor, revealed a report detailing how financial groups are working on environmental matters, one of three “legs” of requirements under ESG criteria. He did so in his capacity as chairman of the TCFD (Task Force on Climate-Related Financial Disclosures).

This is the most relevant working group on climate-related financial disclosure, created in 2015 at the request of central banks that print major world currencies.

The report in question warns of the development of institutions in Mexico that already consider ESG criteria within their administration, due to programs created by the Association of Banks of Mexico and the Bank of Mexico in 2019 and 2020 respectively.

Why do they do this? Let’s say a concern is in the environment, but perhaps the greatest is in the loss of value that they have to the property that is under their protection. A lot of properties that were valuable before climate change and are now burning by destructive winds in Colorado, rain in Hidalgo or unexpected frost in Texas.

Finally, it is the national and international banks (besides the former) that operate in Mexico that finance the projects of the largest companies, be it home builders, soft drink companies or companies selling gas to power producers. be. If the weather affects the business, it directly or indirectly affects the overdue portfolio and ultimately… almost everyone’s savings.

So the helmet comes back. Not only in Mexico, where the Monterey bottlers of “coca”, Coca Cola Femsa and Arca Contal, dominate, who by now pack almost everything in petroleum derivatives and natural gas.

This is also the case in countries where consumers can pay more for the drink; There is a kind of new life in the “circular economy” with projects such as the addition of electric vehicles to the fleet.

Take Coca-Cola HBC as an example, which operates in northwestern Europe. That company allocated 250 million euros (about 6 billion pesos) that would be implemented over three years to replace containers, trucks, renewable energy and new refrigerators.

Do you know what the latter uses for cooling now? LP gas. We talk about that later.