The written ‘wool’ enters


There is only one supermarket in Texas and it is of the Bodega Aurrera brand. This is a remote city in Mexico that has one peculiarity: its young people learn English quickly.

It also has a technical university (UT), which some of its 25,000 residents desire, and before the project was put together by Jorge Castilla, almost all of its graduates were looking for jobs in the “systems” sector of a hotel. Were were Cancun or Merida


Castilla’s project includes expanding the activities of a company in Mexico with a turnover of about $145 million a day, Accenture, a company he directs in the country and that promises to digitize companies across the continent. It is now a little-known place like Texas, where it will hire hundreds of its residents to graduate and graduate from UT.

The $4 million project announced yesterday was key: this consultation with the headquarters in Dublin included curricula at this and other Yucatecan study centers, so that people can acquire the skills needed for their team, from first to graduate.


He counted a colleague Ernesto Herrera, Secretary of Economic Development, as a member of Governor Mauricio Villa’s cabinet. Accenture’s initial plan is to hire 1,000 bilingual people in Tetax, Valladolid and Mérida within 24 months.

Villa and Herrera expect this strategy to attract more investment soon from a sector with little demand by national investment promoters: technology services. The reason for the interest is simple, they are more profitable businesses.

Accenture reports a margin of return (EBITDA) of 20 percent. Compare this to, say, Ford or KIA, with 6.4 and 9.5 percent, respectively, according to data collected by Bloomberg.


Greater profitability provides opportunities for better wages, especially in the area of ​​digital technology that makes everything that happens on a smartphone possible.

In TechEx, Accenture’s salaries will start at around 15,000 pesos per month, and in a country like Mexico, that income already puts them within the 20 percent of people with the highest purchasing power.

The Yucatecan plan turned into an international project backed by Canada. Students with English language proficiency are selected for one month-long intensive courses in Canada, within a project called the State Agenda for English, to which the US government was invited yesterday through Consul Dorothy Engutter.


The Mexican infrastructure built in this corner of the country isn’t just made of steel and concrete that attracts manufacturing. Those who are trained could perhaps create a virtuous circle seen in Jalisco at the beginning of this century.

But attracting money is part of educating who will receive it.

Nordic and Southeast Asian countries are well aware of the subject, even as home schooling is practiced in these regions very little. There are efficient educational schemes in the state. The different case of some regions of Central Europe or America.

What governments have done with the system in this region of the world has caused gaps that were accentuated by the pandemic.

But problems lead to opportunities, such as the one that Accenture takes advantage of or the one that GoStudent also takes, a platform that was born five years ago in Europe and which needs $300 million to grow in the continent, and more specifically. is capitalized with. Mexico.

In the country, its online educational offering, focused on primary and secondary school students, is taught by people who sometimes have one or two master’s degrees.

I learned about the case of Carlos, an engineer with a master’s degree in neuroscience and psychology, who, upon getting a student with autism to solve a quadratic equation like the ones needed to solve technical problems, found a It was kind of epiphany. He discovered his vocation and now he teaches 30 hours a week through the GoStudent platform for about 20 thousand pesos, which I will discuss here shortly.

Education, basic or professional, seems like a good way to change people for the better. By the way, it generates business, attracts money.

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