Where to buy a home: Top London postcodes for home buyers in 2022


Potting the next big thing is a skill that has turned a few lucky Londoners into property millionaires over the years – those early adopters who bought into Hoxton before it was hip, Layton before its leafy charm was common sense, or of prime central London before Marylebone was transformed into an outpost.

Early signs of hotspots to come can be seen on the streets – skips outside homes, new coffee shops on the high street. And sometimes they can be divulged by insider knowledge of where the demand for homes is starting to build.

Exclusive research by Rightmove has identified ten London postcodes that have seen the biggest jump in buyer demand in the past year by monitoring the number of requests for property information and viewing. As this activity translates into sales the prices should begin to rise.

From affordable uber-suburbs to affluent central London villages, and first-time buyer-friendly new home hotspots, these are the places to generate the biggest buzz in London in early 2022.

Hayes (UB3)

Demand is the clear winner in today’s study, with a tremendous 74 percent year-on-year growth.

Hayes, at the westernmost end of London, has benefited not only from the imminent arrival of Crossrail, but also from a good stock of affordable pandemic-friendly family-sized homes.

Gurpreet Mahal, Director of Fine & Country, said most of their first-time buyers are able to skip the flat-ownership steps of a property’s staircase and are looking for a three-bedroom semi with a budget of around £430,000.

“We have been in this area for ten years and prices have been increasing since the announcement of Crossrail,” he said. “But it’s still relatively inexpensive.”

Hayes, at the westernmost end of London, has seen a 74 percent increase in demand

, Adrian Lawrie

According to Rightmove, the average selling price in Hayes is less than £470,000, up from £407,000 a year ago.

Hayes’ plus points include plentiful parkland and popular schools (the vast majority keep the “good” offstead report). The main downside is the high street, which, while improving, is still dominated by discount stores and fast food. It is not a lifestyle destination.

“There have been many new developments around the station that have commercial units, and I hope they will make a big impact on the environment,” Mahal said. “Covid has had a big impact on that, no one is taking leases at the moment, so it’s going to take a little longer but it will happen.”

Table: Top 10 postcodes by increase in buyer demand

Postal Kode

Demand growth in 2021

Hayes, UB3


South Chelsea, SW10


Victoria, SW1W


Barking, IG11


Angel, EC1V


Southgate, N14


Muswell Hill, N10


Thamesmead, SE28


Kensington, W8


South Kensington, SW7


South Chelsea (SW10)

At the far end of Fulham Road, where Chelsea, Fulham and Earls Court collide, buyer demand increases by 20 percent year over year.

Variety is the spice of life at SW10 – properties include the brutal architecture of Worlds End Estate, new homes around Chelsea Creek, and the elegant townhouses of the leafy Bolton Conservation Area.

“It’s a very convenient location,” said Marilyn Dormer, partner at Heaton & Partners. “It has good pubs and restaurants, nice family homes, especially the famous lion’s house, it has a river.”

It is also – by Chelsea standards – affordable. “If you can’t reasonably afford to buy a house in Chelsea you can buy a house there,” Dormer said. “It should be about half the price.”

£450,000: One bedroom apartment for sale in Finborough Road, SW10, with 75 years of lease remaining

, john de wood

Victoria (SW1W)

Average price: £4.5m (£3.55m).

A notable pandemic display from such a central location full of modern flats, interest in the streets around Victoria Station has accelerated 19 percent over the past year. According to the latest data from Rightmove, average selling prices are also rising – from £3.5m a year ago to £4.5m today – although this jump could reflect buyers looking for larger properties with room for WFH if needed. Plumping for.

“Victoria is an exciting, emerging part of the city,” said James Hyman, head of residential in Cluttons. “It used to be a slightly abandoned and seedy place, but over the past five to ten years it has become a de facto residential hub, with inspiring modern architecture, weekends, new shops and restaurants with a lot going on.”

The ultra-convenient Victoria is more affordable than many of its established zone 1 neighbors

, Daniel Lynch

Given its ultra-convenient location, the SW1W is more affordable than many of its established Zone 1 neighbors – Hyman estimates prices start at around £1,300 per square foot (though you’ll pay far more for a new apartment) ). It is close to the River Thames, and Green and St James Parks, and has a large range of shops and restaurants on Pimlico Road and at Eccleston Yards, a former power station redeveloped in 2018 with co-working spaces, cafes, restaurants, And activities (despite Covid restrictions) range from al fresco yoga classes to sports screenings.

“It will be upgraded to the prime central London postcode as soon as possible,” Hyman said.

Barking (IG11)

Average price: £265,900 (£307,000)

With its shiny new waterfront flats and excellent transport links, this regeneration area has been attracting the eye of buyers, with a 12 per cent increase in demand in the last one year.

Barking deepest sits at the confluence of the Thames and Roding rivers in east London, and billions of pounds are being spent on what Barking and Dagenham Council described as the “mini Manhattan” of the historic towers.

There are also plans for an upgraded town center with a cinema, music venue, and street food stalls, and a new shopping center featuring thousands of new homes.

Potential aside, there are already a lot of points in favor of Barking.

Barking Park is a Big Plus Point for an “Under Construction” Neighborhood

, Daniel Lynch

Transport links are excellent (20 minutes by train to the city and, later this year, a new river bus service will be launched).

Barking Park is lovely, and there are plenty of neighborhood restaurants. Last year it was announced that three of the city’s historic wholesale markets – Billingsgate, Smithfield, and New Spitalfield – would relocate to the city bringing with them a new food hub, serving food cooked from fresh produce straight from Barking’s Market. will have independent outlets. centre of town.

Right now Barking has an “under construction” stretch; But if you can overlook the billboards and cranes on the horizon then this developed neighborhood is worth considering, especially since many of its new homes can be purchased using the Help to Buy scheme which means no hefty deposits are required. Is.

Big changes: Nadia Hamila starts a business in pandemic but resists urge to leave London post-lockdown

, Nadia Hamilton

Angel (EC1V)

The pandemic has brought major changes in Nadia Hamila’s life. Last year, he quit his job as chief of staff at a logistics company to set up his own food business.

Ambura (www.amboora.com), named in honor of her six-year-old daughter, stocks a range of Moroccan cooking ingredients.

However, one change it has resisted is an exodus from the capital.

The staunch Londoner has been close to her family’s Islington roots all her life and it will take longer than the global health crisis to propel her beyond the M25.

Nadia lives with her husband and daughter in a flat in Angel. The EC1V postcode has seen a surge in buyer interest over the past year, and 40-year-old Nadia can easily understand why others are drawn to explore this fictitious central location.

“I love the fact that there are so many places within a 20-minute walk,” she said. “We can go to Spitalfields Market, Shoreditch, and the Barbican Center, and I can walk to the West End in half an hour.”

Of course, this part of London lacks greenery, but Nadia says the long walk along the Regent’s Canal makes up for it.

There were moments during the last lockdown when she staggered for a while and contemplated joining an out-of-town getaway, but glad she decided to stick to what she knew. “Three kids left my daughter’s class over the years and went to sticks, and two of them missed London and went back,” she said. “I love it, it’s such a strong and diverse community.”